In order to produce an effective music video there are five key concepts I need to look at using the acrnym LIIAR. This stands for Language, Institution, Ideology, Audience, Representation.
Language- This is all the technical and theoretical terms. It suggests specific terminology.
Institution- The production of the media texts, such as the music labels. An example of this is Geffen Records and Universal Music.
Ideology- This is a shared system of beliefs and values. Its ideology is represented in the context.
Audience- Audience- The consumers of the media text. These can be mass, a large audience. Or Niche, a small specialised audience. The target audience for my music video will be those who follow the genre of music I am using.
Representation- Socail groups are represented by the media. The media reflects society.
Tuesday, 29 September 2009
Brief
For my advanced portfolio in media studies I have decided to produce a promotion package for the release of an album, to include a music promo video, together with two of the following options:
- a website homepage for the band
- a cover for its release on DVD
- a magazine advertisement for the DVD
From the options provided i have chosen to produce a cover for the release on DVD and also a magazine advertisement for the DVD. I will begin doing my research on the history of the music video.
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