LIIAR

In order to produce an effective music video there are five key concepts I need to look at using the acrnym LIIAR. This stands for Language, Institution, Ideology, Audience, Representation.

Language- This is all the technical and theoretical terms. It suggests specific terminology.

Institution- The production of the media texts, such as the music labels. An example of this is Geffen Records and Universal Music.

Ideology- This is a shared system of beliefs and values. Its ideology is represented in the context.

Audience- Audience- The consumers of the media text. These can be mass, a large audience. Or Niche, a small specialised audience. The target audience for my music video will be those who follow the genre of music I am using.

Representation- Socail groups are represented by the media. The media reflects society.