Monday, 15 March 2010

Digipak introduction

In order to produce an effective digipak I would like to research the product and really get a feel as to what they are about. From reading up on the product I can see that it is very modern, and a useful tool in allowing the customer to get more than just a CD. The box itself is an obvious alternative to the traditional jewel box packaging. Rather than being made out of the common materials, the digipak is mostly made up of thick card. The card is a very useful product, as it can be manipulated into shape with very little effort, were as the standard CD must be moulded into shape which costs money and also time. Another great benefit is that the card is shatterproof preventing possible injuries. A major benefit for many leading companies is that the packaging can be produced at a reasonable price, similar to normal CDs. The digipak is an extremely effective and versitile product. It can accomidate booklets, CDs and DVDs, and allowing the number of panels to be dictated from four, six, eight or more. It is also preferred to the DVD packaging, mainly because it is much smaller and compact. The panels allow the companies to impliment special DVDs of the music, giving the customer something more. The DVDs are often included to make the customer feel like they are getting more for their money. Below is a traditional six panel digipak.




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